SoulJouris the result of a lifetime of seeking. It is the intersection of many worlds: yoga & meditation + outdoor mountain adventure + international travel + rock ‘n’ roll + design + sustainability. Short for Soul Journey, pronounced Soldier, we are a holistic lifestyle brand built on the roots of yoga for the seeker, sage, and warrior. We are a force of empowerment: a source of transformational experiences and purposeful product.
SoulJour is a mindset. It’s the courage it takes to look in the mirror and uncover the veil. It’s the focus it takes to scream down a mountain bike trail with a cliff on one side and poison oak on the other. It’s the freedom felt when the band kicks it into high gear and everyone tunes into the same frequency. SoulJours are edgy and disruptive – while always being mindful of Mother Earth and the roots of yoga. We believe in leaving a mark, but also in leaving no trace.