SoulJour: A Holistic Lifestyle Brand for the Seeker, Sage & Warrior in us all.
SoulJour is short for Soul Journey, pronounced Soldier. Everything we create embodies courageous intention, distinct style,
and devotion to the Creator.
and devotion to the Creator.
We Embrace
The soul's journey to Reveal Essence, Ignite Purpose, and Rock Truth.
We Believe
When body, mind, and spirit align, we flow. Life has meaning and we're best able to serve our Selves, families, and communities at large.
We Aim
To elevate the collective consciousness through an experience that both feels great and invokes Truth, Freedom, Courage, and Love.
Our Vision
To design an awakened planet.
The SoulJour Manifesto
So here we are. Right on time. Exactly where we are meant to be.
We're seekers, sages, warriors. Peacemakers. Systems breakers. Fearless forces of nature.
Transcenders of darkness to light, we radiate Grace through Purpose.
Purpose through Grace.
We're daily practitioners of self-inquiry, courage and full belly laughter.
Quietly confident souls in service to Source, living a life, meant to be lived.
So we close our eyes and breathe.
Unmind the mind and let Truth rise!
We're seekers, sages, warriors. Peacemakers. Systems breakers. Fearless forces of nature.
Transcenders of darkness to light, we radiate Grace through Purpose.
Purpose through Grace.
We're daily practitioners of self-inquiry, courage and full belly laughter.
Quietly confident souls in service to Source, living a life, meant to be lived.
So we close our eyes and breathe.
Unmind the mind and let Truth rise!
Join the SoulJour Movement
Become part of a community of seekers, sages, and warriors who aren't afraid to embrace the unknown in order to Remember our Selves. Explore SoulJour’s lifestyle products and experiences and live a life of purpose.
About Ashley Melin
Founder & Designer
Seeker, sage, and warrior since 1974, Ashley created SoulJour as a culmination of her soul journey. With 32 years of a daily yoga and meditation practice, she’s studied with many of the world's most renowned teachers – Rod Stryker, Yogrishi Vishvketu, Desiree Rumbaugh, Gurmukh, and Sarahjoy Marsh, to name a few. Always up for a challenge, she thrives on pushing limits—whether it’s lifting weights, skiing, mountain biking, hiking or climbing big mountains (she's bagged 25 peaks). A passionate world traveler, Ashley believes the best education comes from immersing oneself in different cultures. She’s guided hundreds of adventurers through the chaos of India and the jungles of Colombia, discovering new worlds and our Selves along the way.
Ashley’s also a seasoned graphic designer with over 22 years of experience working with some of the most iconic brands in the world. From her early days of working at a silk screen company and designing her sorority’s tees in college, to hustling music related graphic tees at Grateful Dead, Phish, Widespread Panic shows, to getting her best training at Nike's headquarters (aka Nike University), her love for design has only grown. Today, she channels her creativity into curating SoulJour events, sacred geometry graphic apparel and purposeful products.
Ashley lives in Bend, Oregon with her awesome teenage son, Shasta the dog and black kitty Marley.
