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About
SoulJour is a holistic lifestyle brand for the seeker, sage & warrior in us all.
SoulJour is short for "Soul Journey," pronounced "Soldier." Everything we create embodies courageous intention, distinct style, and a devotion to God.
We Embrace
The soul's journey to Reveal our Essence, Ignite our Purpose, and Rock the Truth.
We Believe
When body, mind, and spirit align, we flow. Life has meaning and we're best able to serve our Selves, families, and communities at large.
We Aim
To inspire healthy living through a felt experience which invokes Truth, Freedom, and Love.
The SoulJour Manifesto
Here we are. Right on time. Exactly where we are meant to be. We're seekers, sages, warriors. Peacemakers. Systems breakers. Fearless forces of nature. Transcenders of darkness to light, we radiate Grace through Purpose. Purpose through Grace. We're daily practitioners of self-inquiry, courage and full belly laughter. Quietly confident souls in service to Source, living a life, meant to be lived. So we close our eyes and breathe. Unmind the mind and let Truth rise!
Join the SoulJour Movement
About Ashley Melin, Founder
Seeker, sage, and warrior since 1974, Ashley created SoulJour as a culmination of her own 50-year soul journey. With 32 years of a daily yoga and meditation practice, she’s studied with many of the world's most renowned teachers – Rod Stryker, Yogrishi Vishvketu, Desiree Rumbaugh, Gurmukh, and Sarahjoy Marsh, to name a few. Always up for a challenge, Ashley thrives on pushing limits—whether it’s lifting weights, skiing, mountain biking, hiking or climbing big mountains (she's bagged 25 peaks). A passionate world traveler, Ashley believes the best education comes from immersing oneself in different cultures. She’s guided hundreds of adventurers through the chaos of India and the jungles of Colombia living the mantra Discover New Worlds. Discover Your Self.
Ashley is also a highly sought after graphic designer working with some of the most iconic brands in the world including Nike, Columbia Sportswear, Sorel, Target, Sephora, Starbucks, and Tillamook to name a few. SoulJour is the culmination of it all.
Ashley lives in Bend, Oregon with her awesome teenage son and 3 rescue animals.
Share your SoulJour Story
Testimonials
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I loved the experience of traveling with Ashley. I felt safe and in good hands at all times. You kept it fun, exciting, interesting, and always new. I would certainly recommend Aum Travels to everyone!
Sharon Lickerman
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I ALWAYS have a huge experience with Souljour. I've been writing, thinking, breathing since I got home-- I LOVE SoulJour. Seems that Souljour has been pretty integral to all my major life changes. It's hard work, but its the real stuff. I'm really grateful for SoulJour for opening my mind, changing my life, and asking me to walk my edge. These experiences I'm coming to rely on for getting the next change flowing. So glad I'm still connected 🙏💚
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Everyday was filled with unexpected highlights which is part of what made it such a profound experience.
Hilary
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I've been in a period of absolute darkness for a long time. Last night, during our meditation session, I asked for help to guide me to find my life's purpose. My WHY. This morning, it all came together for me. I now KNOW my purpose, and I'm excited to go live it. I can't tell you how long it has been since I've felt excited. Thank you so much for creating such a magical space.
Becca
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I want to tell you how awesome these journals are. After five years, it’s time for me to transition to a new journal format and I have been seeking one that “speaks” to me. Well, when my SoulJour journal arrived, I was blown away… expectations exceeded! The feel and look are “just right” for this papa bear, and that fact that it’s sustainably sourced AND is crafted in Italy (the land where every created thing is a form of art) makes it all the better! And the pencil, the bamboo spork, and the care and attention to the packaging (utilitarian and beautiful as well) were icing on the cake. I can feel the love that was put into all of this.
Eric
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SoulJours. On this first day of March, I’d like to say a very public thank you to the Healer, Sister, Friend and Divine Feminine Soul that is Ashley Melin. This group and thread is sacred. We are so very blessed to have this collective as the direct result of Ashley’s consistent motivational life force. For over four years I have been texting with Ash at 11:11 or 1:11 daily - offering prayers for the freedom for all beings. Today I signed an offer letter for a new job. Two years of constant struggle. Over 40 companies interviewed me over 8 times each. Earning an offer today is the direct result of focused manifestation meditation. May you all experience Freedom and the root of Freedom. May our individual wins be collective success. Thank you Ash. You are a Warrior in action and I’m so fortunate to have your energy in my life.
Merritt Davies
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I just wanted to say I'm grateful being part of SoulJour - it has opened my mind and heart. Thank you SoulJour – thank you for crossing my path, and teaching me so much. I am really honored to be connected.
Amanda